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CANADIAN
E-BUSINESS OPPORTUNITIES ROUNDTABLE The second report, Fast Forward 2.0: Taking Canada to the Next Level, assesses Canada's progress and charts new prospects for creating competitive advantage in the Internet economy. The report draws lessons from the activities of six e-teams during the last year and BCG research. (  report
is in PDF format)[read report] THE E-MARKETING REPORT E-Advertising will be big, and direct e-Marketing (E-mail) is fast on its heels. E-Advertising will continue to swell. 2002 estimates for e-advertising indicate that the U.S. may exceed $17 billion (a CAGR of over 64%) and Europe may reach $2 billion. Combined with estimates for Asia, Canada, and Latin America, worldwide e-advertising may reach $21 bil-lion in 2002. Global e-advertising and direct e-marketing should be over $22 billion in 2002, up from $4.5 billion in 1999 - a CAGR of 71%. ( report
is in PDF format). Size:1.7Mb[read report] Download the Adobe Acrobat Reader of your choice. |
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